Business Name: Grab Em Snacks
Founder: Geetha Jayaraman
Industry: Gourmet Snacks
Year Established: March 2006
Website: www.GrabemSnacks.com

Background: Grab Em Snacks was started as an Internet business in March 2006. Today, Grab Em Snacks plantain chips can be found all over the United States in many gourmet food and wine stores, fine marketplaces, specialty stores, as well as Marshall's and Home Goods' gourmet sections.

Services Performed by SMG Designs: Web design, Search Engine Optimization (SEO) and business consulting.

Story: Grab Em Snacks was founded in March 2006 with a simple idea - to create healthy and tasty snack alternatives to the ubiquitous potato chips and pretzels. The story of GrabEm Snacks and their delicious plantain chips goes back to Geetha Jayaraman's (Grab Ems' President and Founder) childhood spent growing up in India and Malaysia where plantain chips were as common as potato chips are today.

Moving as an adult to the United States meant an exciting new chapter in her life but also meant having to bid farewell to such beloved comfort foods as plantain chips. While visiting the US, her mother stumbled upon raw plantains at a foodstore and exclaimed in surprise. Here was an opportunity to see if they could bring back a slice of that Asian childhood!

Soon, frying plantain chips became a frequent event at Geetha's home. Her chips became not just a favorite at home but at her friends' homes as well. A hostess gift from Geetha would inevitably mean bags of different flavored plantain chips! Picnics with friends were never complete without Geetha's plantain chips. The sheer freshness and authentic flavors of her chips soon made her friends demand that Geetha make her chips commercially available.

Remarks one close friend, "there were simply no plantain chips on the market that bore any resemblance to the quality and taste of Geetha's plantain chips. It was a no-brainer, really".

That, briefly, is the story of GrabEm Snacks and how the germ of an idea took root. Today, Geetha combines her considerable experience in corporate America with her love of cooking in an effort to introduce her favorite snack food to a new market and a new generation.

Note from SMG Designs: Geetha's plantain chips are so delicious you can't stop eating them!